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    <description>Release notes, tutorials and WordPress and WooCommerce engineering guides from the 79mplus team.</description>
    <language>en-au</language>
    <lastBuildDate>Thu, 02 Apr 2026 09:00:00 GMT</lastBuildDate>
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      <title>When headless WordPress is the right answer (and when it is not)</title>
      <link>https://79mplus.com/blog/headless-wordpress-woocommerce.html</link>
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      <pubDate>Thu, 02 Apr 2026 09:00:00 GMT</pubDate>
      <category>Insight</category>
      <description>Headless solves real problems and creates real ones. An honest look at when the trade is worth it.</description>
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      <title>Twelve WooCommerce checkout changes that quietly raise conversion</title>
      <link>https://79mplus.com/blog/woocommerce-checkout-conversion.html</link>
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      <pubDate>Wed, 11 Mar 2026 09:00:00 GMT</pubDate>
      <category>Guide</category>
      <description>Most checkout problems are small and boring. Here are the twelve we fix most often, and why each one matters.</description>
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    <item>
      <title>Intercom Subscription v1.0.20 is Now Available: Find Out What’s New</title>
      <link>https://79mplus.com/blog/intercom-subscription-v1-0-20.html</link>
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      <pubDate>Wed, 18 Feb 2026 09:00:00 GMT</pubDate>
      <category>Release</category>
      <description>A featureful update to our Intercom Subscription plugin is now available from the WordPress.org repository.</description>
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    <item>
      <title>Fixing Core Web Vitals on WordPress without a redesign</title>
      <link>https://79mplus.com/blog/core-web-vitals-wordpress.html</link>
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      <pubDate>Tue, 27 Jan 2026 09:00:00 GMT</pubDate>
      <category>Guide</category>
      <description>LCP, CLS and INP are solvable. Here is the order we attack them in, and what actually moves the number.</description>
    </item>
    <item>
      <title>Connecting WordPress to the rest of your business with the REST API</title>
      <link>https://79mplus.com/blog/wp-rest-api-integration.html</link>
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      <pubDate>Tue, 09 Dec 2025 09:00:00 GMT</pubDate>
      <category>Guide</category>
      <description>If a tool has an API, we can connect it to WordPress. Here is how we scope, secure and ship those projects.</description>
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      <title>Intercom Subscription v1.0.18 is Here: Find Out What’s New</title>
      <link>https://79mplus.com/blog/intercom-subscription-v1-0-18.html</link>
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      <pubDate>Tue, 04 Nov 2025 09:00:00 GMT</pubDate>
      <category>Release</category>
      <description>Around a month after publishing the plugin to WordPress.org, we announce another update.</description>
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    <item>
      <title>Customising a plugin without forking it</title>
      <link>https://79mplus.com/blog/plugin-customisation-safely.html</link>
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      <pubDate>Wed, 15 Oct 2025 09:00:00 GMT</pubDate>
      <category>Guide</category>
      <description>Editing someone else’s plugin is fast today and expensive next year. Here is how to extend behaviour without creating a maintenance trap.</description>
    </item>
    <item>
      <title>Step by step guide to publish a Plugin to WordPress.org repository</title>
      <link>https://79mplus.com/blog/publish-plugin-wordpress-org.html</link>
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      <pubDate>Thu, 21 Aug 2025 09:00:00 GMT</pubDate>
      <category>Guide</category>
      <description>A practical walk-through from a finished plugin to a live listing in the WordPress.org directory.</description>
    </item>
    <item>
      <title>The workflow we use on every client project</title>
      <link>https://79mplus.com/blog/staging-version-control.html</link>
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      <pubDate>Wed, 30 Jul 2025 09:00:00 GMT</pubDate>
      <category>Guide</category>
      <description>Staging, version control and daily communication. The unglamorous process that makes projects predictable.</description>
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